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| Dr Pepper Snapple Gr - BidnessEtc |
Dr Pepper Snapple Group Inc. (DPS) is an U.S based soft drink manufacturing company. Formerly it was known by
“Cadbury Schweppes Americas Beverages”. The company is based in Texas.
The
company has a wide range of well-known brands such as Diet Rite, Hires, Crush
Orange, Snapple, Motts, Cactus Cooler, Mistic and root beer which was
launched on 20th June 1919. Root beer has become one of the
most famous brands of USA along with drive-ins and car culture. The drink was
launched by Roy Allen, a young entrepreneur. The beginning of root beer was
when Roy set a road side stand for spectators to quench the spectator’s thirst
who were present to honor the returning veterans from World War 1. The drink
was thick and creamy which became a huge success in a short span of time giving
Roy an opportunity to start a stand with his new partner Frank Wright. Soon he
started 5 new stands. Soon he opened 2 more stand in Houston where for the
first time he set a name A&W, the brand name of his root beer. He didn’t
stop here, but planned forward to start restaurant franchise sales program.
This is how the journey of Dr Pepper Snapple Group Incorporation began
with root beer.
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